Fractional Walid

Hi, I'm Walid

I help service-based businesses grow their business and deliver better results.

Senior-level strategy and execution at a fraction of the cost of an in-house hire. I bring nearly a decade of experience helping agencies deliver better results and service businesses develop marketing strategies that convert.

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WHO I AM

Efficient problem-solving and results delivery

I’m a fully bilingual (English/French) senior digital marketing consultant with nearly a decade of experience working across international agencies and in-house marketing teams. My expertise spans multi-channel campaign execution, strategic planning, and performance optimization.

I’ve managed significant paid media budgets, led cross-functional teams, and delivered measurable results across Meta, Google, LinkedIn, TikTok, Pinterest, and Reddit. My approach combines data-driven decision making with creative strategy that helps achieve business goals.

Whether you’re an agency looking for a resource to scale client results or a service-based business needing to structure your marketing from the ground up, I provide senior-level expertise without the cost of a full-time hire.

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REVIEWS & FEEDBACK

What previous partners said about me:

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“Walid stepped in as our paid media strategist during a busy growth period and delivered end-to-end support, content creation, campaign setup, management, reporting, everything. He even helped me close a few clients with strategic insights.”

Guillaume

Leadco (Montréal, Marketing Agency)

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“Walid helped me level up my entire acquisition strategy. As an SEO consultant looking to scale, I needed someone who could evaluate my landing page, tighten the CRO, and build campaigns that actually convert. He rebuilt my Meta Ads setup from scratch and within weeks I was consistently booking around 6 meetings per week. Walid brought clarity, structure, and a performance mindset that made a huge difference. Highly recommend working with him if you want real results.”

Sachin

Shorecrest Digital (Toronto, SEO Agency)

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“We loved working with Walid. He stepped in as a fractional CMO and immediately brought clarity to our value proposition, messaging, and overall positioning. He rebuilt our cold email strategy from the ground up, from the offer to the copy, and helped us create a marketing system we can actually scale. I was juggling too much at once, and Walid basically became the strategic support we were missing. If you need someone who understands growth, messaging, and how to structure your marketing the right way, he’s your guy!”

Danyal

DM Outreach (Toronto, Sales Agency)

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“Walid joined us as a fractional paid media lead, took in charge strategy development for over 5 clients and managed their paid campaigns on Meta and Google, achieving great results and keeping clients satisfied with his great communication skills”

Marc

Be Seen Agency (Geneva, Marketing Agency)

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“Our biggest challenge was generating consistent leads. Walid built a full growth strategy for us, SEO, website improvements, paid ads, social media, and we quickly saw the results.”

Joseph

Zayouna Law (Toronto, Law Firm)

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“Walid stepped in as our paid media strategist during a busy growth period and delivered end-to-end support, content creation, campaign setup, management, reporting, everything. He even helped me close a few clients with strategic insights.”

Guillaume

Leadco (Montréal, Marketing Agency)

"

“Working with Walid was a huge boost for us at BVZ. He stepped in and took full ownership of our paid media strategy, rebuilding our tracking, refining our messaging, and launching campaigns that finally gave us measurable and predictable results. He supported us across everything from ad & creative strategy to analytics to reporting, and made sure we were aligned at every step. Walid’s structure, communication, and strategic clarity made a massive difference during a fast-moving event cycle.”

Tehjeev

Brampton Venture Zone (Brampton, Startup Incubator)

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CASE STUDIES

Real results of real growth.

Marketing Agency (White-Label Collaboration)

Montréal • Service Provider • B2B

Services: Strategy, Account Management, Paid Media

  • Built growth strategies for 5 B2B clients
  • Added $20K+ in upsells (SEO, Web Dev, Social Media)
  • Maintained 6× ROAS across all active campaigns
  • Coached junior profiles on reporting, client communication and management

SEO Agency (White-Label Collaboration)

Toronto • B2B • Service Provider
Services: Paid Media, CRO, Analytics
  • Rebuilt a high-converting landing page optimized for paid acquisition
  • Generated 70+ leads in 3 months at a ~$50 CPL on Meta
  • Set up full analytics: GA4, Microsoft Clarity, and a custom reporting dashboard
  • Provided ongoing CRO, targeting, and creative recommendations

Law Firm Personal Injuries & Litigation

Toronto • Professional Services • B2C
Services: Paid Media, Social Media Management
  • Built a conversion-driven landing page
  • In 4 months: 163+ leads at $70 CPL via Meta Ads
  • +244% increase in monthly qualified consultation bookings
  • +127% social growth across Instagram & TikTok

Painting & Renovation Company

Toronto • Contractor Services • B2B & B2C
Services: Paid Media
  • Designed a high-converting landing page with instant-quote flow
  • In 6 months: 521 leads at $33 CPL across Meta + Google Ads
  • Implemented full analytics stack: GA4 + Looker Studio performance dashboard

SERVICES

Real results of real growth.

Expertise across the full marketing spectrum with a focus on the following:

Growth Strategy

  • Audit (brand, web, social, funnel)
  • Competitive benchmarking
  • Target audience & persona design
  • Channels + Content strategy
  • Campaign concepts
  • Growth roadmap

Paid Media

  • Platforms: Meta, Google, LinkedIn, TikTok, Pinterest, Reddit
  • Full campaign setup, optimization, scaling
  • Custom reporting & analytics tracking
  • Multilingual campaigns (FR + EN)

Social Media (EN/FR)

  • Bilingual strategy + content calendar
  • Video & static content creation
  • Copywriting (FR/EN)
  • Community management
  • Brand positioning
  • Platform-specific best practices & trends

Book Your Strategy Consultation

Get senior-level marketing strategy and execution. Let’s discuss your challenges.
Based in Toronto, operating internationally. I’ve built my career with collaborations across Europe and North America, bringing a global perspective to every project. Outside of marketing, I make music, I travel, and I watch movies!
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